About us
Story
A premium men’s grooming house, crafted for those who carry the weight of responsibility with quiet strength.
Modern men move fast. They lead, they provide, they endure — often putting themselves last. At Legacy of Lions, we believe that discipline deserves reward, and that every man should have a moment to reclaim his power.
Our oils are blended to honour that reality. Each formula is a pause — a brief ritual of clarity in the middle of the mission. Small-batch botanicals, globally sourced ingredients, and intentional craftsmanship come together to help you look sharper, feel grounded, and step forward with purpose.
Because grooming isn't vanity — it’s a standard, a discipline, and a reminder that the man who leads others must also take care of himself.
OUR FOUNDER
Meet Rai
Legacy of Lions was born from Rai's pursuit of craftsmanship, confidence, and quiet strength. What began as a personal ritual evolved into a commitment to create beard oils worthy of the modern man — blends made with intention, purity, and globally sourced excellence.
Every formula reflects Rai's belief that grooming is more than self-care; it’s a standard. A moment to restore focus, elevate presence, and step forward with purpose. From rare botanicals to small-batch production, each bottle honors the legacy you choose to build — one daily ritual at a time.
Craftsmanship & Responsibility
We’re committed to creating grooming essentials built to a higher standard — oils crafted with purity, purpose, and respect for where they come from. Every ingredient is sourced thoughtfully from regions known for their excellence, ensuring each blend remains authentic, raw, and uncompromised.
To honor this responsibility, we partner with growers who follow ethical, sustainable practices and small-batch producers who preserve natural potency without waste or fillers. By choosing quality over shortcuts, we reduce our impact while delivering oils that elevate your ritual — and stand the test of time.
African Abyssinica Seed
Our Abyssinica seed oil is sourced from nutrient-rich African soil and cold-pressed in small batches to preserve its natural purity. Known for its exceptional smoothness and resilience, it conditions the beard with a lightweight feel while restoring strength and natural shine.
Moroccan Argan
Harvested from Morocco’s ancient Argan forests, this oil is traditionally hand-pressed to protect its rare, vitamin-rich profile. Its silky texture nourishes deeply, softening coarse hairs and supporting the skin beneath with unmatched natural potency.
Mexican Avocado
Grown in Mexico’s volcanic regions and extracted at low heat to retain its richness, avocado oil delivers concentrated moisture and essential nutrients. It enhances softness, boosts conditioning, and supports a fuller, healthier-looking beard.
French Grape Seed
Our grape seed oil is sourced from the historic vineyards of France, where the seeds are carefully collected and cold-pressed to preserve their light, antioxidant-rich profile. Renowned for its silky texture and fast absorption, this oil conditions the beard without heaviness while supporting skin clarity and smoothness.
Dilution-Free Quality
Our formulations are crafted without solvents, fillers, or dilution — just pure, concentrated oils in their raw, unaltered form. By avoiding alcohols and synthetic thinning agents, each blend maintains its full potency, delivering richer nourishment, longer-lasting scent, and a noticeably more refined finish.
Designed With Purpose
Our oils are crafted through a global partnership between our Toronto-based headquarters and our trusted international producers. This close collaboration gives us full visibility into every stage of sourcing, blending, and bottling — ensuring unmatched quality and integrity in every batch.
We take pride in the relationships we’ve built and the craftsmanship that goes into each bottle.